The U.S. Department of Health and Human Services (HHS) recently allocated $151,590 to support a marketing campaign that utilized social media influencers to recruit lawyers for illegal immigrant minors facing deportation.
The campaign targeted TikTok users, highlighting the need for legal assistance for underage illegal immigrants.
Influencers involved included a lawyer who described the U.S. immigration system as "racist."
The partnership with the Acacia Center for Justice was not fully disclosed to viewers, particularly the HHS funding source.
The funding chain was traced from HHS to the Acacia Center, then to HelpGood LLC, which facilitated the influencer content.
HelpGood's strategy included long-term partnerships with specific influencers who shared their frustrations with the immigration system.
In a podcast and social media posts, the influencers encouraged audiences to support immigrant children and criticized the government's asylum policies, referring to the immigration system as "designed for exclusion."
The campaign aimed to build community support and combat anti-immigrant misinformation while significantly increasing engagement on their platforms.
Taxpayer dollars were used to fund a campaign aimed at recruiting legal help for illegal immigrant minors and promoting a narrative about the U.S. immigration system, which some influencers framed as unjust and racist, despite not disclosing the federal funding source.
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