The CDC Paid Baltimore Teens To Make Pro-Vaccine Memes, TikToks And Rap Videos

The Centers for Disease Control and Prevention (CDC) funded a campaign in Baltimore called "Voices on Vax" with $500,000 to promote COVID-19 vaccine confidence among Black families. This campaign employed young people to create content and engage their peers about vaccination.

Funding and Purpose: The campaign received funding from the CDC to enhance vaccine confidence and increase uptake of COVID-19 vaccines within the community.

Youth Ambassadors: Teenagers, aged 13 to 19, were recruited as "youth ambassadors" to spread messages about the vaccine. They were paid for their contributions, receiving $20 for each piece of accepted artwork or TikTok video.

Content Creation: The campaign invited young people to submit various types of content, including memes, music, and videos. Participants were encouraged to create engaging and humorous materials about the vaccine.

Training and Engagement: Ambassadors received training in vaccine science and health communication. They conducted interviews and contests to involve their peers in discussions about vaccination.

Social Media Presence: The campaign actively used platforms like Instagram, creating a dedicated account (@VoicesOnVax) to share daily posts and engage the community. They also used hashtags to increase visibility.

Contests and Prizes: Numerous contests were part of the campaign, including rap competitions where participants could win $1,000 for vaccine-related songs. The initiative sought to combine creativity with important health messaging.

Community Partnerships: "Voices on Vax" worked in collaboration with local non-profits, schools, and health organizations to strengthen its outreach.

Impact and Focus: The campaign aimed to empower young people to communicate health messages through peer-to-peer interaction, emphasizing the importance of vaccination for personal and community health.

"Voices on Vax" demonstrates an innovative approach by utilizing local youth to inform their communities about COVID-19 vaccinations through creative means. The initiative aimed to engage young people in conversations about health and vaccination, enhancing the overall trust in vaccines within the Baltimore community. 

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