An investigation by Reuters has revealed that Meta has prioritized revenue over eliminating fraudulent advertisements, particularly those from Chinese companies. Despite being blocked in China, these companies have significantly contributed to Meta's revenue.
• Revenue Prioritization: Internal documents indicated that Meta executives opted to minimize impacts on revenue instead of intensively tackling scams and prohibited content.
• Growth in Fraudulent Ads: By 2024, revenue from Chinese advertisements reached over $18 billion, with about 19% (over $3 billion) linked to scams.
• China as a Source of Scam Ads: China is identified as a leading exporter of scam ads globally, impacting many international consumers.
• Temporary Anti-Fraud Team: In 2024, Meta briefly created a team to combat fraudulent ads, managing to halve problematic ads to 9%. However, this effort was shelved after internal shifts within the company.
• Regulatory Challenges: As Meta caters primarily to foreign users, Chinese authorities rarely intervene, leaving scammers with minimal risk.
• Unsustainable Practices: Complaints from former executives highlighted that abuse levels were not defensible, yet Meta consciously decided to tolerate higher misconduct from Chinese advertisers.
• Ongoing Revenue Concerns: Despite claims of blocking millions of fraudulent ads, internal discussions show that revenue considerations often hinder effective enforcement.
Meta's internal strategies have allowed a considerable amount of fraudulent advertising to flourish from Chinese companies in pursuit of revenue, raising concerns about their commitment to ethical advertising practices.
https://www.zerohedge.com/markets/meta-chose-revenue-over-policing-chinese-scam-ads-documents-show
No comments:
Post a Comment