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New Primetime Lineup at MSNBC Leads to Drastic Drop in Ratings

 MSNBC's recent changes in its primetime programming have led to a significant decline in viewership. The network's new show hosted by former White House press secretary Jen Psaki has not resonated with audiences, resulting in disappointing ratings.

• MSNBC's new lineup, including Jen Psaki's show at 9 PM, is experiencing a dramatic fall in ratings.

• The network has seen a 41% drop in the primetime demographic and a 34% dip in total day viewership compared to May 2024.

• Jen Psaki took over the 9 PM slot from Rachel Maddow, who returned to a part-time schedule.

• Despite the premiere of "The Briefing with Jen Psaki," the show failed to attract even one million viewers on May 22.

• Comparisons show that Sean Hannity's show on Fox News drew 2.3 million viewers during the same time, highlighting MSNBC's struggle.

• In the key demographic of viewers aged 25-54, Psaki's show garnered only 55,000 viewers, significantly less than Hannity's 210,000.

• The dismal performance is attributed to the audience's perception of MSNBC as biased against Trump and the Republican party, leading to a loss of interest among potential viewers.

The disappointing ratings of MSNBC's new primetime lineup, especially the struggles of Jen Psaki's show, signal challenges for the network as it attempts to attract viewers in a highly competitive landscape. The decline in viewership raises questions about the effectiveness of their programming choices and the network's ability to engage a broader audience.

https://www.thegatewaypundit.com/2025/05/oops-new-primetime-lineup-msnbc-leads-drastic-drop/

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