Can the U.S. media ever reverse their reputation for dishonesty and bias and end their current tailspin? Given how the public currently views them, the answer is "Not likely," the latest I&I/TIPP Poll suggests.
Each month I&I/TIPP Poll asks registered voters from around the country to gauge their trust in the major media that supply them with news, features and other information.
"Generally speaking, how much trust do you have in the traditional or established news media to report the news accurately and fairly?".
"Generally speaking, how much trust do you have in the alternative news media to report the news accurately and fairly?".
Responses to the first question make up the "Traditional Media Trust Index," while answers to the second are included in the "Alternate Media Trust Index"; 1,419 Americans responded to the national online poll, which was taken from Feb. 28-March 1.
It's widely acknowledged that Americans perceive the media as politically biased in favor of liberal/left beliefs, as poll after poll indicate.
What has happened? The media industry, once dominated by giants that at least pretended to be objective and fair, has become Balkanized, with smaller, more specialized online competitors and websites taking away eyes and dollars from the once all-powerful big media corporations.
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