An anti-Trump Republican group is planning to spend $50 million in a campaign to stop the former president from winning a second term in the White House.
Republican Voters Against Trump plans to share testimonial videos of Trump's past backers who will share why they won't be supporting the former president come November.
The campaign is orchestrated by Sarah Longwell, a Republican strategist who has long been critical of Trump.
The ads featuring the former Trump voter testimonials will be deployed on TV, streaming platforms, billboards, radio and digital media.
Longwell believes the anti-Trump coalition built up in 2020 was one of the determining factors in that contest, and that expanding the demographic in 2024 could be a determining factor in whether Trump returns to the White House.
"Former Republicans and Republican-leaning voters hold the key to 2024, and reaching them with credible, relatable messengers is essential to re-creating the anti-Trump coalition that made the difference in 2020," Longwell, the president of the group's Republican Accountability PAC, said in a Tuesday statement.
"I voted for Donald Trump in 2020. January 6 was the end of Donald Trump for me," Ethan, a Wisconsin resident, says in the video.
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