In the case of social media, connection nodes consist of "Followers" and "Followed".
These node connections define the cloud of first and second degree interrelatedness associated with a primary node, and therefore define the ability of the primary node to influence others.
As the complexity of the web of node connections increases for any one node, then the probability of that node continuing to develop additional connections increases.
As a consequence, if one assesses the interconnectedness of internet and social media "Platform" nodes, there is a vast plain of low complexity nodes interrupted by "Spikes" or mountains of highly connected nodes which typically become more connected over time.
The webs of communication and impact on society at large associated with highly connected social media nodes can be destroyed by targeting those nodes and the individuals or organizations associated with them.
You cannot escape the low node connectivity problem, the valley of death, unless you can find someway to attract attention to your node.
How can you distinguish your "Node" from the vast terrain of other low-connectivity nodes that inhabit this valley of death? How can you reach the threshold of critical connectivity which then will enable you to benefit from the non-scalable nature of these systems?
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